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April 21, 2006
Spinning Apple
Just noticied that Apple are being creatively ambiguous with their use of language (have I only just noticed? nah)
They describe the iPod ghetto blaster as the 'home stereo re-invented'.
Apple always want to be seen as the inventors.
They don't invent. They innovate. They stand on the shoulders of giants and re-work, re-imagine, re-purpose even co-opt, but invent they do not.
The whole thrust of the reality distortion field for years has been to 'think different'. With all the iPods of one ilk or another wandering around I find that about as believable as a 'sub' culture like the Goths claiming they are being individuals.
Yah. Right. mmhm.
Apple is a marketing company. They survived tough times on the power of their marketing alone. They have managed to win over legions of fans who act as apologists no matter how dissapointed they are by Apple's releases.
iPod battery life too short? - well at least its not an iRiver
iBook showing phosphene-like spots on the screen? - well, at least its not a Dell dude!
the latest OSX update trash your fonts, recent work and backups? - well, at least you dont have to handle the icky windows interface
Am I a Microsoft apologist? Certainly not. I remember Windows 1 when it came out. It didnt actually do anything. It was a graphic desktop that did nothing and was tied into DOS and was still tied into DOS until very recently.
My take on it? All operating systems are evil.
Choose your poison and get on with it but dont expect me to listen to your fanboy tales!
Posted by dottie at April 21, 2006 7:22 PM